In O, The Oprah Magazine, Oprah annually releases her Favorite Things gift list, for the holiday season. Anywhere from a smart television to a personalized dog blanket to gourmet chocolates, Oprah lists her favorite gifts and treats for the holidays. “Sometimes it’s the little things that make for the most thoughtful gifts,” as Winfrey expresses in her December issue of her magazine. Also, her new cookbook is also on the list, available for preorder, along with other books from her book club. This exciting favorite things list is a smart business strategy for Oprah because she is using all of her media tools to sell more of her products from other parts of her media empire.
Published by: US Weekly by: Caitlin O’Toole
Date: November 3, 2016
The Oprah Winfrey Network has released a television series called, “Queen Sugar,” which originated from a book in Oprah’s Book Club. This series is about siblings, who after their father dies, must overcome their strained relationships and learn to work together to run the family’s ailing sugarcane farm in the New South. The writer, DuVernay, explains how she does not enjoy the process of writing a book into a teleplay because changes had to be made for it to make sense. This series also demonstrates how the stereotype for black males, usually displayed in the media, is false. “Queen Sugar,” is a great example of how Oprah is utilizing all aspects of the media to make money for herself but to also bash stereotypes that put a bad name on the black culture.
Published by: Variety by: Danielle Gordon
Date: October 23, 2016
Oprah Winfrey’s network, OWN, partnered up with RED Games and created a new puzzle game called, “Bold Moves.” This game consists of challenging puzzles and rewards players with quotes from some of the most inspirational pop-culture icons and thought-leaders of our times that have been featured on OWN: Oprah Winfrey Network throughout the years. Players are also encouraged to share their progress with friends on social media sites. It is available for free on the app store for iPhones and iPads and will soon be available on Google Play for androids. Winfrey has utilized another form of media by getting her name in the app store and again on social media, when players share their progress from the game.
Published by: Eurweb.com
Date: November 3, 2016
Food, Health and Happiness: 115 On-Point Recipes for Great Meals and a Better Life, is the title of Oprah Winfrey’s new cook book which is due January 3. It is full of healthy meals in which Winfrey has discovered during her weight loss journey with Weight Watchers. “As long as I can remember, I’ve been the kind of person who wants to share the things that make life better,” she told PEOPLE in a statement. Oprah wants everyone to benefit from these meals and create healthy lifestyles for themselves. This relates to the media because it is a book.
Published by: PEOPLE by: Ana Calderone
Date: October 27, 2016
On Tuesday October 25, 2016, Oprah Winfrey was on stage talking with Hearst employees about how she became ‘Oprah’. She illustrated how she had a dream for herself and when things were not going the way she dreamed of, she took a step back and let God’s plan take action. Here she is today at 62 years old, worth 2.9 billion dollars. Winfrey then addressed her passion for storytelling, in which she explains why she decided to work with Hearst and start her magazine company in 2000. Surprisingly, Oprah did not want to start up a magazine until Hearst’s former editorial director, Ellen Levine, approached her and explained that she can tell her stories through the written word.
Published by: The Los Angeles Times by Alexandra Steigrad
Date: October 26, 2016
Everyone is insecure sometimes, even millionaires. Oprah Winfrey had her doubts about her own network, OWN, in 2011 when it was not an instant hit. Luckily, she had her close friend Tyler Perry to talk to and pray with, which what is got her through this rough patch. Perry also flew to California from Georgia to see her face to face, and to make sure she was okay. This shows that even the most successful people in the world have their own self-doubt and insecurities sometimes.
Published by: cbs8.com by Raphael Chestang
Date: October 25, 2016
With 3.04 million viewers, ‘Greenleaf’ was OWN’s most-watched debut to date with ‘Queen Sugar’ being the second biggest hit. OWN is now the number one network for African- American women and in the top ten for all women. Not to mention, The Oprah Winfrey Show being the highest-rated talk show in U.S history. Although that talk show has ended, Oprah continues to stay busy by filming movies, such as ‘The Immortal Life of Henrietta Lacks,’ and by reopening her book club, ‘Oprah’s Book Club.’ Winfrey also plans on publishing her own cookbook in January of 2017. Additionally, she has purchased 10% stake in the diet company Weight Watchers, agreeing to serve as their spokesperson.
Published from: www.forbes.com by: Clare O’Connor
Date: October 5, 2016
Own It: Oprah Winfrey in Her Own Words is a small volume of a series called In Their Own Words, written about the world’s most influential entrepreneurs. This book includes Oprah’s thoughts, pieces of advice, etc about how she expanded her platform of broadcasting, television, writing, interviews, and public speeches. The authors recognize Winfrey has the, “Queen of all Media,” as they illustrate her multi-million dollar media conglomerate. This volume also shines light on the fact that Oprah, as of June 2016, who is founder and CEO of Harpo Inc., based out of Chicago, holds the 28th spot on the BE 100s Industrial/Service Companies list, with $121 million in revenue for 2015. Not to mention, Oprah’s net worth is reportedly at $3.1 billion, making her California’s richest, self-made woman.
Date published: October 7, 2016
Published by: Black Enterprise Magazine
Oprah Winfrey is in the process of filming a movie in which she is producing and staring in called, “The Immortal Life of Henrietta Lacks.” The movie is based in her home town of Baltimore, and although Winfrey feels that the town as “grown up,” it still gives her that sense of formality. She also made time to have lunch with Richard Sher, an old colleague from WJZ. This article demonstrates that Oprah still utilizes the media to her full advantage by producing and staring in a movie, while bringing up her past in the media by meeting up with an old co-worker from the local radio station she started her career at.
Date: September 23, 2016
Published by: The Baltimore Sun
Since 1996, Oprah Winfrey has had a book club called “Oprah’s Book Club,” in which she highlights books and authors that she finds rather interesting. In this article, she promotes a new book written by Glennon Doyle Melton, called, “Love Warrior.” With her blessing this book reached number three as many other of Oprah’s picks have. This relates to our communication class because Oprah uses her talk show (media) to promote books, which is another form of media.
Published by: USAToday.com on September 14,2016